Brett Box: Stepping Up To the Plate

   In life, you seldom encounter people who genuinely give a shit. In the fast paced society we live in everyone has such little time for themselves, in between work and everything else, that to put in lots of their time for someone else's benefit would be preposterous. This is where Brett Box comes in. Already an established skate photographer, having photos been published in various Canadian and Australian mags, he has also been working on a little something with the skate community at its best interest. Everyone has ideas that could be very good if put into action yet never do anything about it, but all it takes is one person to step up to the plate to initiate change. Read on to find out what all this entails.

YGT: You've worked on a few programs in the past, what is the latest one you've been working on, and what makes it different than other skateboard programs?
Brett Box: It is still early days to talk in depth about this project.
It’s Called “OneAreaCode” (OAC), it is a not-for-profit program for all in skateboarding to benefit. We are working towards growth for skateboarding. We are focused on using skateboarding to give young skaters a head start in life. All things to make the future better.

Where did the inspiration for this program come from?

My inspiration is to support skateboarding and kids who love it to have a positive experience.
After 24 years of skating, being a high school teacher, and manager; I’m fed up watching mindless companies, city councils and non-skateboarders socially retarding our kids.
If we allow our community to be cut down at the knees, we will never get ahead.
What lessons can you take from your past projects and apply to the OneAreaCode Program to achieve your motives behind this project?

This project is no more complicated than any before and includes elements from all my past projects and lessons.
I have learnt to treat all things as hoops to jump through.
For me personally, the lesson is every time I work on good things the world provides.

Do you have key cities you'd like to start this program in? What are your plans for expansion in the future?
I have had meetings in Australia, Japan and Vancouver with key people. Like I said, “it is early days”, saying too much would be counter productive.
For now and the next few years the focus is on Vancouver. Vancouver has existing opportunities to make the program run well.
That being said, the program is being developed in a way that any city or town can run with it.

Luiz Flavio- Backside Flip [o] Box
With the skateboarders that get involved with OAC, What are your intentions regarding their growth and development in skateboarding?
We want the kids to experience community, achievement and mastery through skateboarding.
Everything we do is about raising life for everyone involved with skateboarding. Were supporting rippers toward a career in skateboarding. Helping skaters falling
behind in school. Injecting funding into skateboarding. Introducing more to skateboarding. Employing skateboarders, and rising skateboarding’s profile.
We intend to elevate the attitude of our culture for everyone’s benefit.
Has there been past experiences or knowledge that has inspired this motive?

A lot of the knowledge, experience, and survey results come from concepts of YMCA, PCYC, Skateboard Associations and existing programs.
Living on the Gold Coast of Australia, one of the worlds surfing meccas; I looked at Surfing Australia and forward thinking companies like Billabong who elevated the profile of surfing and left a path to follow.
I have seen the complete transformation of the surf culture. From this experience, I see the paths and solutions for skateboarding; knowing how good things can be is inspiring enough to try.
Is helping their skateboarding your only priority or are there other avenues of life you'd like to help skateboarders succeed in?

We're helping our kids be their best, keep in mind not everyone can be the best skateboarder. It is fair to say someone whose heart is in skateboarding deserves to try their best in skateboarding, without sacrificing education, with out having to feel unsupported.
We want skateboarders living the good life, and the basic reality is “education and good mental/physical health is key”. We have ways to provide support that parents, schools and non-skateboarding associations could ever tap.

“When one achieves mastery in one area, they can master all”.
At the stage you're at right now, is it regular skateboarders like you and I that you'd like to be a part of the program, or do you want to reach out to professional people with a skateboard background to help with your cause?

We are going to need all the support we can get from skateboarders with all types of professions.
We are building a network of qualified volunteers, people in the industry, parents of skateboarders, business owners, politicians and skateboarders with ideas and ways to support the program.
What's your approach to selecting who will be involved with OAC?
The approach for now is one where my homies, family and myself are pooling together connections, time and money. We are working hard for this program.
We are not an exclusive club. Skateboarding is a worldwide family, if someone is hyped on our objectives and has something to offer, we want to work with them.
What are your ideas of how you'd want to get your program out there in the hope that more people would catch on and support One Area Code?
For now I’m keeping on the down low. There is a ton of work to do, web sites to build, sponsors to line up and funding to apply for. Programs like this can take years to get off the ground. Key players have been partnering with OAC and it will be a matter of time before we will have press releases and packages ready to show.
For now this interview is the first public talking of the program.

Simon Block- Bump To Backtail [o] Box
You're already an established skateboard photographer, is this program another way for you to stay involved in the skateboarding community?
Yes, in some way I will always be in skateboarding, and I still ride a board every dayish. Times have changed for me and I value people above all. The skateboard community is where I want to spend my energy. My heart is still in skateboarding fresh as the first day; just the focus is different with what I now know.
To sum this all up, the mission of One Area Code is to not only give these talented skateboarders worldwide opportunity for sustainment in skateboarding, but also to give them opportunities in life and to become a better person?
If we can leave a legacy, it will be young skateboarders knowing they are important to society, their ideas, views and who they are.
Skateboarding bridges age gaps, race, religion, sex, sexuality, wealth, personalities and status. We are better people “period”. Creative, expressive, technical, physical, self-motivated, and we do this against all odds.
If anything we will show the rest of society how to be better people.

Shout outs?
You, you reading this, my family, the Wilson family, the Palmer family, the Rasmusen family, Shari W, Geoff D, Sean L, Anthony W, Luiz F, White Monkey, 5th and 6th street gangs haha, All the shops and companies for the hook ups, everyone who helped on the TCN project, All my friends and loved ones, and the Queensland Education department for funding the initial development and concept. Peace to all yoll.

This entry was posted on Sunday, 22 January 2012. You can follow any responses to this entry through the RSS 2.0. You can leave a response.

One Response to “Brett Box: Stepping Up To the Plate”

  1. how can i follow you?

    i think you should put the Rss feed,so that i can easily to subscribe your latest update